Magnify – Stay In The Know

GWS Magnify provides routine insights to companies, investors, and analysts wanting to stay up-to-date on consumer perceptions, experience, and app usage patterns. Our panelists generate an average 58 million data points daily across the U.S. and U.K. (overall, covering a majority of both populations).

Provided below are snapshots – if you want to receive our key insights by email or if you have questions about the data and analysis available click here.

US Daily Twitter Sessions Before and After Musk Acquisition

The number of daily mobile sessions (i.e. the number of times people are accessing Twitter each day) dropped 3% after Elon Musk’s acquisition of Twitter.

American Consumption of Right Leaning Media Jumped Dramatically – Did it Make a Difference?

Mobile consumption of news from right leaning media has skyrocketed up 86%, far exceeding its high point during the previous election cycle.

Netflix Still the Dominant Streaming Service by Far

Netflix’s market share of active streamers has shown little movement compared to other streaming platforms.

Private Browsers Are Experiencing Explosive Growth

Perhaps it’s time for companies to have a think about their future advertising and tracking strategies.

Women Lead As Sportsbook Betting App Use Increases

Through September 2022, the number of women using sportsbook betting apps is up 54%, while men have increased by 41% over the same time period.

What’s Happening in the Labor Market

Will the slowdown in job seeking be short-lived (as seen earlier in the year) or will it persist given the current inflationary and macro-economic environment?

Netflix User Decline Is Being Driven By Gen Z Women

Magnify data* reveals that over a quarter of young female subscribers (aged 18-24) have cut their viewership on Netflix.

Netflix Loses More Subs But How Does it Compare to the Others?

Discover further details on streaming trends involving Netflix and other providers.

Consumers Turning To GasBuddy For Savings At The Pump

This is one of many examples of how new economic realities are driving digital behavior.

Magnify Reveals Top Health and Fitness Apps

 Based on most used apps during the past 6 months.

Is Content Still King For Consumers When Choosing A Streaming Service?

GWS surveys 20,000 consumers to find out.

Video Streaming Leaders Score Highly on Variety of Content

Variety is always important, especially when choosing a streaming service.

Big Box Retailers VS. Warehouse Stores

With inflation rising, who wins?

Did A Viral Owl Help Duolingo Fly Higher?

Magnify data indicates Duolingo’s viral TikTok campaign is driving up app adaptation & user engagement.

Magnify Predicts Revenue In Advance of Quarterly Earnings

Starbucks quarterly revenue VS. Magnify active
Starbucks app users.

Is Hulu Facing a Stall in Future Growth?

Our Magnify data trends seem to indicate yes! 

Couch or Theater?

Movie theaters are open — want to go? Our survey of 35,000 U.S. adults says not really!

Sportsbook Betting Apps Take Off

Female users joining U.S. sportsbook betting app craze
at faster rates than men.

How Does Disney Stack Up Against Netflix?

When consumers think of streaming video, Netflix is usually top of mind but that may be changing.

DoorDash Delivers on KPIs

Key data insights help set expectations in lead-up to DoorDash
earnings report.

Worried About Security On Your Mobile Phone?

More than half of consumers satisfied with their carrier’s
mobile security efforts.

State of Mobile Gaming in 2021

Consumers average more than 90 minutes of smartphone
gaming per day.

Pandemic Year in Mobile Apps

Most types of apps increased in usage during the pandemic years vs. previous with finance apps seeing the most growth.

WarnerMedia & Discovery

Merger captures nearly 1/3 of all mobile users that stream videos, gaining a better position amongst other “big brand” competitors.

Predicting Elections With Behavioral Data

Analyzing consumers’ smartphone news consumption habits could aid in forecasting election outcomes.

Magnify – A Powerful Resource

Magnify is essentially a research platform that provides a view into a consumer’s daily life, using their mobile device to provide a 360 view of behavior. GWS collects approximately 54 million data points daily from adult smartphone users across the U.S including the top 41 metropolitan centers as well as less populated areas (overall, covering 98% of the U.S. population). Magnify enables companies to better understand how to acquire, retain and/or upsell their customers; and it provides investors and analysts with unique insight into how products and services compete as well as usage patterns and consumer opinion.


Measure coverage, speed, video and gaming performance across networks that delivery key consumer services


Monitor usage statistics and characteristics of services /apps – including volume of users, frequency of use, time spent on services, daily, weekly, monthly etc. by geography


Gain competitive insights on key competitors across performance and usage variables; determine a realistic understanding of market share


Understand user satisfaction, willingness to recommend, reasons for using your service or for switching to your competitor’s service