Magnify Reveals That Over A Quarter Of Young Female Subscribers (aged 18-24) Have Cut Their Viewership On Netflix

*Note: Based on monthly active Netflix app users comparing Q2 2022 with Q2 2019.

Magnify is a proprietary measurement platform that collects usage and engagement data from consumer mobile devices.

With Netflix set to release its Q2 results early next week, new data reveals that it is younger women (aged 18 – 24) who are contributing most substantially to the subscription streaming platform’s decline. To discover further details on streaming trends involving Netflix and other providers, click here.

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