Availability of specific content is the #1 reason for choosing a streaming service like Netflix, Amazon Prime, or Hulu

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Note: Results are based on a survey conducted by GWS using Magnify.

The survey focused on understanding consumer sentiment around streaming services; and included responses from 20,000 panelist over the past 6 months. 

To better understand the reasons why consumers chose these services, contact us.

Our consumer dataset contains millions of records involving usage patterns, app engagement, survey data, and much more. We help digital services evaluate actual consumer behavior along with consumer expectations by utilizing our proprietary audience measurement tools - gain access today by starting a free data insight trial!


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