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Private browsers are experiencing phenomenal growth. Should advertisers be concerned?

Since 2019, private browsers Brave and DuckDuckGo have been experiencing explosive growth. While Google’s Chrome browser still towers over both in terms of minutes of use, perhaps it’s time for companies to have a think about their future advertising and tracking strategies.


Data generated and weighted using Magnify, a proprietary measurement platform that collects usage and engagement data from consumer mobile devices. Our consumer dataset contains billions of records involving usage patterns, app engagement, survey data, and much more. On average, we collect over 50 million data points daily covering 98% of the U.S. population. We help companies evaluate actual consumer behavior along with consumer expectations by utilizing our proprietary audience measurement tools - gain access today by starting a free data insight trial!

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