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With sports back full time and more states allowing sportsbook betting apps, users are rapidly growing. In fact, the number of women using sportsbook betting apps on a monthly basis has grown 54% this year over last year (January through September 2022 vs. same time period in 2021); and for men there was a 41% increase in monthly users.
Data generated and weighted using Magnify, a proprietary measurement platform that collects usage and engagement data from consumer mobile devices. Our consumer dataset contains billions of records involving usage patterns, app engagement, survey data, and much more. On average, we collect over 50 million data points daily covering 98% of the U.S. population. We help companies evaluate actual consumer behavior along with consumer expectations by utilizing our proprietary audience measurement tools - gain access today by starting a free data insight trial!
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