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Real Data That Drives Smart Decisions

Couch or Theater?
Where do you want watch
a new movie?

Movie theaters are open — want to go? Our survey of 35,000 U.S. adults says not really! 40% would rather stay home and stream a new movie while only 17% prefer to go a theater; and for 33% it depends on the movie. GenZer’s are slightly more eager to go to a theater; 24% say they would rather go to a theater while 28% say it depends on the movie.

Sign of the time? Seems so. 42% of Americans surveyed feel that the pandemic has changed their desire to watch movies in a theater. How will streaming service providers react to take advantage of the changing landscape? Magnify can help answer this question.

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Magnify Consumer Panel


Measure coverage, speed, video and gaming performance across networks that delivery key consumer services


Monitor usage statistics and characteristics of services /apps – including volume of users, frequency of use, time spent on services, daily, weekly, monthly etc. by geography


Gain competitive insights versus key competitors across performance and usage variables; determine a realistic understanding of market share


Understand user satisfaction, willingness to recommend, reasons for using your service or for switching to your competitor’s service

Want to know more about how we collect these key insights?

Read more on Magnify

Want to see a recent sample of key metrics collected from our panelists?

See the Sample Dashboard