WarnerMedia & Discovery merger captures nearly 1/3 of all mobile users that stream videos, gaining a better position amongst other “big brand” competitors.

In addition, to an increased customer base, the combined WarnerMedia and Discovery content portfolio will have one of the largest unique app presence in the market with 30+ streaming apps available in 2021.

Before this merger WarnerMedia (owned by AT&T and to be spun off) was in a tight race with ViacomCBS in terms in of its share of mobile video streamers but the new company “Warner Bros. Discovery” will clearly place them ahead while ranking fourth behind Netflix, Disney and Amazon. The merger provides an incredible lift in mobile video engagement for the new company by leveraging high performing assets to create a large, diverse content portfolio.

Data Source: GWS’ Magnify, an opt-in mobile consumer panel, that collects data from  200,000 active mobile phone users across the U.S. Magnify offers key insight into how consumers are living their lives in terms of app usage, purchasing and streaming habits, and other engagement behavior. Actionable data that helps content providers, app developers and others understand their customers, make informed investment decisions, and provide products and services that have value and are in demand.